ВЛИЯНИЕ ЭКОНОМИЧЕСКОГО КРИЗИСА 2007-2008 гг. НА СТРАТЕГИИ ТРАНСНАЦИОНАЛЬНЫХ КОРПОРАЦИЙ В ЦЕНТРАЛЬНОЙ И ВОСТОЧНОЙ ЕВРОПЕ
EFFECT OF THE ECONOMIC CRISIS 2007-2008 ON STRATEGIES OF MULTINATIONAL CORPORATIONS IN CENTRAL AND EASTERN EUROPE

Summary/Abstract: The paper is aimed at the study of the effects of world financial crisis of 2007-2008 on the strategies of the multinational corporations operating in Central and Eastern Europe. The economic downturn has abruptly halted the successful economic growth of the Central and Eastern European countries in the years preceding the crisis. In this connection, the question arises whether these structural changes in the economy will lead to reevaluation of expansion strategy by the foreign multinational corporations in Central and Eastern Europe. t has been established that in the post-crisis period the middle and top managers have a tendency towards paying more attention to the state competitiveness, the quality of the state institutions, and its political leadership. Moreover, movement of production facilities and logistics systems from Western Europe to the Eastern and Central European countries will be continued, due to cheaper resources and loyal conditions of access to them.

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