Environmental image of an enterprise in the social risk context
Environmental image of an enterprise in the social risk context
Author(s): Dominika TrębaczSubject(s): Media studies, Business Economy / Management, Energy and Environmental Studies
Published by: Centrum Badań i Innowacji Pro-Akademia
Keywords: image; environmental image of an enterprise; social risk;
Summary/Abstract: This article focuses on analyzing the research on entrepreneurial awareness in the context of working on a crisis management strategy. At the same time, recommendations and suggestions have been made for entrepreneurs regarding image creation and utilization of social media in crisis situations.
Journal: Acta Innovations
- Issue Year: 2014
- Issue No: 10
- Page Range: 44-50
- Page Count: 7
- Language: English