THE MEANING OF PUBLIC RELATIONS IN THE MANAGEMENT OF THE ENTERPRISES
THE MEANING OF PUBLIC RELATIONS IN THE MANAGEMENT OF THE ENTERPRISES

Summary/Abstract: The article shows the importance of identity and culture in shaping the company's image. The image of the company is most often the basis for a continuous distinction on the market, building relationships with demanding consumers and creating trust. The identity of the business creates the elements that identify the company, distinguishing it in this way from the others available on the market. The image of the company is very important for the success of the actions undertaken, independent of their character. The company should aim to create a unique identity, which is not only a company name or a logo, but also has a high character and quality.

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