THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS Cover Image

THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS
THE DEVELOPMENT OF THE CONSUMER CREDIT MARKET THROUGH THE LENS OF BEHAVIORAL ECONOMICS

Author(s): Liudmyla Yevchuk
Subject(s): Financial Markets
Published by: Międzynarodowy Instytut Innowacji "Nauka - Edukacja - Rozwój"
Keywords: loan; neuromarketing; behavioural economics; consumer credit;

Summary/Abstract: The consumer credit market develops activelyin Ukraine in last time. Behavioraleconomicsexplains that decrease of realincomes is not its cause. Increase of loan supply and competent advertising that had been based on human psychology is its cause. People spend most of loan for satisfaction of desire to be comply with certain society standards to have expensivethings, but not essential commodities.

  • Issue Year: 5/2017
  • Issue No: 1
  • Page Range: 7-16
  • Page Count: 10
  • Language: English