Висвітлення мистецьких, наукових і прикладних питань дизайну в формі інформативного науково-популярного видання "Образотворчі основи дизайну"
Coverage of artistic, scientific and applied issues of design in the form of an informative popular scientific publication "Graphic Design Basics”

Summary/Abstract: Purpose of the work is to study the importance of popular scientific literature, presented in an accessible and at the same time interesting form for intellectual, aesthetic and professional development and education of a future designer and his personal becoming. Methodology of a popular scientific edition research requires ability to combine scientific depth in the comprehension of material and at the same time ability to tell about difficult things easily and interestingly. General scientific methods of analysis, synthesis, generalization, etc. are used. The scientific novelty of work consists in application of the modern approach to the popular scientific edition research with an authorial look to the traditional use of a book. It becomes the first push to the further general philosophic conclusions, performs encyclopaedic functions, acquainting a reader with causes and effects of many phenomena and variety of interesting facts and accomplishes educational and encouraging functions. Conclusions. Due to actuality and universality, modern popular scientific, cognitive, poly-thematic literature becomes the beginning of serious fascination by one or another discipline. It gives an opportunity to readers to extend general erudition and assists forming of active, responsible, strong and creative personality, capable of self-development and self-realization.

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