"YouTube" як найпотужніший інструмент просування музичних відеокліпів
"YouTube" as the most powerful tool for promoting a music video

Author(s): Nikita Bogdanov
Subject(s): Media studies, Music, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: SMM; SMO; SEO; YouTube; Facebook; Instagram; promotion; engagement; clip; music; media products; Internet technologies;

Summary/Abstract: Purpose of the work. The purpose of the work is to identify possible methods for using Social Media Marketing and the YouTube channel to promote video production. The research methodology consists in the use of functional, systemic, comparative and media analysis to consider the YouTube channel as a quality content for the promotion of video production. The scientific novelty of the work lies in the disclosure of the main provisions for the promotion of video products (music videos) on the channel "YouTube". For the first time, the methods of promoting video production in "YouTube" are considered, in the context of the development of Internet technologies. Conclusions. "YouTube" belongs to the most popular hosting, where you can rank and promote national video products for little money. Also, the video format is considered an important component in the work of marketers. Videos fully demonstrate the various characteristics of the product or create valuable educational or cultural and artistic content. Therefore, producers and marketers are constantly increasing the volume of financing the production of advertising videos and video clips in order to interest potential buyers. At the same time, there is a risk of copyright infringement in the network, so the problem of legislative regulation of the protection of the rights of modern music performers and popularization of their video production is still relevant.

  • Issue Year: 2017
  • Issue No: 2
  • Page Range: 98-103
  • Page Count: 6
  • Language: Ukrainian