Оптимізація професійних функцій дизайн-діяльності
Designing professional functions optimization

Summary/Abstract: Justification professional functions inherent in design in the context of education, understanding and knowledge and skills inherent masters, specialist and bachelor specialty "Design" allowed to formulate and compare the characteristics of these educational levels specialists in design Design education is a major factor of reproduction and improvement of the profession designer who clearly understood in the context of modern trends and improve design-business. These issues are reflected in particular in the author's publications, research, and author of the monograph "Design trends and developments." The purpose of this article is justification major professional functions inherent design - activities in the context of basic knowledge and skills in the specialty "Design". Design activity in the current market conditions or decides to actively participate in addressing a wide range of design, research, organizational, legal and other problems by modeling market situations, different design situations with regard to, first of all, the human factor. The main problems are inherent in the project, theoretical, methodological and other levels of modern design, it should be noted that the following: the design of the second form, erhodyzayn; environmental design; business design; corporate identity and design; promotional activities; design of object-spatial environment; design and formation of export potential; design - ergonomic software quality system; design marketing as a new level of marketing activities; business and design; assortment policy in the industrial complex and design; kolorohrafichnoho system software development and production; Design information environment; Design-programming method (design software); advertising design; design exhibitions and fairs; Design and conversion; urban design; specialization in design education, EQC, OPP and more. All these problems should be the subject of attention both in theoretical, practical and on the educational level. In determining the rationale and functions and common tasks on the standard of EQC and OPP advisable to focus on developing their basic content that will cover the broadest aspects inherent in specialties "Design", but also to the greatest extent covers the specifics of specialties, such as industrial design , graphic design, design, environmental design. For some kinds of professions and specializations in design within the defined functions can be adjusted not only the content of the typical problems and can change their list, but kept the sequence of tasks to demonstrate semantic relations in many functions (for example, Ecodesign or erhodyzayn. It is advisable during the development and justification features inherent design activities focus on education level "Master", which will provide further opportunity to accurately form the content of functions (typical tasks, skills) and at other levels (or levels). When developing basic knowledge and skills in the specialty "Design" can be defined several problems: • knowledge and skills in specialties "Design" should cover the whole range of functions that are inherent in this profession, leaving the possibility of further education student in any of the selected specialization; • the knowledge and functions of different levels of professional training (eg bachelor, specialist, master) is not always the only result of the addition to the training (level) already available, new features, abilities and knowledge, and requires deeper, clearer guidance and knowledge skills acquired earlier; • is essential to understanding the complex functions - common and distinctive, defining the range of knowledge and skills that are characteristic of a particular level of education in relation to other levels; • knowledge and skills at each level in the specialty in "Design" is actually the initial degree of training that is inherent in this scenario the level of training, and can solve typical tasks within specific functions to further improve their skills; Isolate the basic functions of design that characterized the level of knowledge and skills professionally trained in design at the Masters. We will result the contents of these functions: project design; prototyping; design programming; research; design marketing; design patents; organization; training; regulatory control. In general, the design activities, primarily at the Masters inherent in the following facilities: - Products of industrial and technical (artificial, complex and system objects); - Household products intended for human life, housekeeping, recreation, cultural and creative activities (artificial, complex and system objects); - Environment of human life: housing, industrial, urban and rural, social and cultural (natural objects and the objects of material culture); - Concepts and programs; environmental objects; project situation; Theory, methodology, technique and history of design; Structure activity; - Advertising and information objects (corporate identity system of visual communications, trademarks, advertising, exhibitions, fairs, etc.); - A patent for an industrial design; layouts; author photo and maintenance; regulatory documentation design. Next formulated and comparison of characteristics of the second, third and fourth educational qualification of specialists in "Design" – Bachelor and Master.

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