Трансформація речі у культурі повсякденності: прикраси та зброя
Transformation of thing in culture of everyday: jewellery and weapons

Summary/Abstract: The article discusses the functional transformation of thing in everyday culture. Things become a form of human existence in the modern culture, they create an artificial world, identify needs and desires, and compensate for the shortcomings cover deficits in society. Jewellery and weapons, changing its functionality, help explore particular human development in objective reality, which explains the motives, goals, and the specifics of effective human form in modern culture. The horizontal dimension of the culture, that is, those of its meanings which are woven into the fabric of the everyday life, has been the subject of serious researches in the humanities. A research into the everyday life allows to see the meaning of the culture by its fact, to read and decipher traces of the collective unconscious in forms of the everyday life, to uncover archetypal roots of the mentality. It concerns not only the traditional cultures with a millennial history. Metamorphoses of the contemporary culture, semiotic meaning of things and relationships born of the postindustrial era and mass communications, require attention and scrutiny. A search of substantive grounds of a personal identity in a consumer society is conditioned to a great extent by the diversity of the material world of a man, and includes not only the process of selection and regular update of household items, but is also associated with the increasingly implanting need to achieve social success through the ownership of things and thanks to a spectacular appearance.

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