Le discours publicitaire – un discours non-constituant
- investigation de l’iconotexte dans la publicité pour le parfum Beauty créé par Calvin Klein -
Advertising Speech - A Non-Constituent Speech
- investigation of the iconotext in advertising for the Beauty perfume created by Calvin Klein -
Author(s): Tiberiu GafencuSubject(s): Language and Literature Studies
Published by: UNIVERSITATEA »ȘTEFAN CEL MARE« SUCEAVA
Keywords: advertising discourse; advertising process; analysis; iconical component; textual component;
Summary/Abstract: The advertising discourse is a non-constituent discourse. In what follows we shall present an analysis of the advertisement for the Calvin Klein perfume called “Beauty”. Our investigation is focused on the way in which the iconical component and the textual one convey the message of the advertising process by engaging in a reciprocal movement of response, thus completing each other.
Journal: ANADISS
- Issue Year: 7/2012
- Issue No: 14
- Page Range: 71-78
- Page Count: 8
- Language: French
