Pomiar preferencji z wykorzystaniem triad
Measurement of preferences using triads

Summary/Abstract: The method of triads is considered to belong to the basic methods of ordering consumer preferences. However, it is very rarely used in practice because it is a labor-intensive method. Expressing by respondents the assessments of similarity for k Cn sets of three pairs (n – the number of objects) is cumbersome, especially for many objects. The aim of the work is to indicate the possibility of scaling preferences based on the reduced number of triads. It was examined whether the reduction of the number of triads affected the final scaling results. The use of the method of triads was illustrated by an empirical example, in which the calculation and presentation of results was carried out using the TRISOSCAL program available in the NewMDSX package

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