ПЕРЕДУМОВИ ВИНИКНЕННЯ ГЛОБАЛІЗАЦІЇ ЯК КУЛЬТУРОЛОГІЧНА ПРОБЛЕМА
Background of globalization аs a cultural problem

Summary/Abstract: The article from the standpoint of cultural analysis examined predictors of globalization as a special phenomenon of the twentieth century. It is noted that under the influence of globalization, not only there was "world-economy", but there have been dramatic changes in lifestyle and way of life of millions of people. Thus it is in the culture of the impact of globalization was the most ambitious. It is noted that in the course of globalization enhances a difference in the level of cultural development of the countries and peoples, new forms of inequality, including inequalities of power of different social groups, classes, nations and ethnic groups access information and advanced information technology. However, despite the importance of issues related to the socio-cultural consequences of globalization, they have not received adequate coverage in contemporary cultural studies, then this article is an attempt to identify substantive prerequisites of globalization, due to the need to identify the general trends of world development.Among recent works on the research topic singled work in which globalization is viewed in the context of global development, is justified by the idea that the world is becoming more homogeneous in economic, social, cultural and political terms, that is the spread and acceptance of the standards under which refers to the model of economic, political and social development that emerged in the West and were spread across the planet, labor, and which advocates the thesis of the division of the world, as reflected in the consolidation of the countries and regions of different statuses and roles in the system of global division of labor and well as the rise of conflict in the world, as evidenced by the increasing number of "hot spots", the expansion of international terrorism, etc., as well as works about the two trends of world development – the universalization of the world and its fragmentation.The result of this research is to analyze the author's conclusion that the issue of globalization, being the most discussed in modern writings on economics, political science, cultural theory, philosophy, international relations or other disciplines at the same time remains one of the most controversial issues, including evaluation of different approaches and researchers vary considerably.The article involving evidence drawn attention to the fact that globalization should not be confused with symptoms of the modern world, as modernization, westernization, universalization and more.Among a set of objective and subjective causes of globalization, which appeared simultaneously and without globalization could not statement as a phenomenon, the author singles out the following : move a number of countries from post-industrial to an information society, of a system of economic relations, the activities of international institutions and organizations and multinationals, the collapse of the project of modernity, and the collapse of the Soviet Union and a number of transition countries of Eastern Europe to the capitalist path of development. The authors noted that these preconditions are not intended to be exhaustive and require further study, as the story raises many issues of debate: some believe that global processes began with the Age of Discovery, someone – from Kant, and some of the printing.The author believes that a sound is the thesis of globalization beginning in the second half of the XX century, more precisely in the years 1945-1975, and since the late 1990s began another period of globalization, which is characterized by certain features that are closely associated with the disclosure of article prerequisites. This is a clear increase U.S. influence – not only political, economic and financial, but also informational, technological, which in some cases is not just important, but critical, conscious desire to use this effect in accordance with national interests and values of the United States, affects any and all global issues. In addition, advances in the field of STD information and communication, the expansion of international contacts, especially the rapid development of the Internet led to the development of global community, where national borders are becoming increasingly conventions.In conclusion, the author notes that the bulk of the global issues currently making their finds. This is primarily due to their enormous complexity, a huge scale and the lack of individual countries and the international community in general, the necessary resources and political will, but also because of the needs of everyday life that distract from the longer term, due to disagreements between countries and inequalities between them.

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