Dziesięć wyznań albo krępujący chiazm
Ten Confessions, or, an Embarrassing Chiasmus

From the Ethnography of Neoliberalism to Neoliberal Ethnography

Summary/Abstract: The subject of this essay is the constituting of subjectivity as reflected in neoliberal technologies of management manifesting themselves in the coaching relationship. This question is addressed on the basis of ethnographic research conducted among coaches and persons being coached in Poland. However, the form of the essay goes beyond the qualitative framework of traditional ethnographic research. In regard to autoethnographicexperience, the initial goal of making an ethnography of neoliberalism was achieved though actions and strategies that in themselves could be described as neoliberal (that is, conducted in terms of the imperative of self-concern and thinking in categories of potential gains and losses).

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