Odpowiedzialność
społeczna organizacji wobec nowych i radykalnych graczy rynkowych
Social responsibility of
organization towards new and radical market actors
Author(s): Aldona Małgorzata Dereń, Jan SkoniecznySubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: social responsibility; market actor; Internet community; precariat; refugee; immigrant; terrorist.
Summary/Abstract: The purpose of the article is an attempt to outline the problems related to the participation of new and radical social communities in the market game, such as: Internet communities, members of the precariat, refugees, immigrants and terrorists. These communities have not been the object of thorough research and analysis related to the theory of management yet. Most of the radical market actors were developed in a spontaneous manner or as a result of globalization processes taking place in the contemporary world. This is a specific challenge for organizations, especially for those which implement a strategy based on social responsibility. Our recommendation includes social communication and co-existence as the basis and framework for an organization which is socially responsible. These are frameworks making it possible to shape an individual business ecosystem in which it is necessary to establish specific relations even with the most radical actors of the contemporary market.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2017
- Issue No: 464
- Page Range: 20-30
- Page Count: 11
- Language: English