JAWNE I UKRYTE POSTAWY NABYWCÓW WOBEC MAREK PRODUCENTÓW ORAZ POŚREDNIKÓW HANDLOWYCH
EXPLICIT AND IMPLICIT ATTITUDES OF CONSUMERS TOWARDS MANUFACTURER BRANDS AND PRIVATE DISTRIBUTOR BRANDS

Summary/Abstract: Consumer attitudes are treated as being under conscious control and can be measured with the usage of declarative research methods. However, social cognition researchers have developed sophisticated methods for attitude measurement that is in use to investigate attitudes being under control of unconsciousness. The main goal of the paper is to present the results of the empirical study on implicit and explicit attitudes towards manufacturer brands as well as private labels

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