THE MEDDLING OF THE LANGUAGE FUNCTIONS WHIT THE LEXICAL FIELDS OF THE COCA-COLA BRAND SLOGANS
THE MEDDLING OF THE LANGUAGE FUNCTIONS WHIT THE LEXICAL FIELDS OF THE COCA-COLA BRAND SLOGANS

Summary/Abstract: The aim of this study was to present some aspects of the relationship that can be made between language functions as they are embodied by the linguist Roman Jakobson and the lexical fields of “Coca-Cola” slogans. The article has demonstrated that the sphere of usage and significance of the “Coca-Cola” brand slogans can be circumscribed to a theoretical structure belonging to the communicative act. The lexical fields of a notional object crossed, namely, the “Coca-Cola” carbonated beverage and a theoretical structure specific to a language-based communication act.For each of the language functions, such as they were theorized by the linguist Roman Jakobson correspondents of the lexical fields belonging to the “Coca-Cola” brand slogans were found. These lexical fields were significantly enlarged by way of examples mainly from the verbal sphere.Key words: structural linguistics, language functions, lexical fields of the Coca-Cola brand slogans, lexematic.

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