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Television in the social media era
Television in the social media era

Author(s): Nicoleta Ciacu, Tasențe Tănase
Subject(s): Social Sciences
Published by: Editura Fundaţia Andrei Saguna
Keywords: new media; old media; Facebook; TV; Internet

Summary/Abstract: Nowadays, the viewers can watch the favourite TV shows on the computer monitor. The PC has exceeded its original unction and is now both TV and a multimedia center too. The binder between the traditional TV and the new kind of TV station is the Internet.More than the Internet itself, the Social Media have an important role in changing the behavior of traditional TV viewers, directing them more and more to online environment and to selective consumption of content. In this context, our analysis is focused on the way in which old media, in this case the old TV stations from Romania are using the New Media, generally, and Social Media, especially. In our research, we have chosen five relevant television channel from Romania (Pro TV, Antena 3, Realitatea TV, TVR1, Discovery România) and we have analysed their evolution according to the following indicators: TV ratting, website traffic and the number of fans on Facebook.

  • Issue Year: 2012
  • Issue No: 4
  • Page Range: 95-108
  • Page Count: 14
  • Language: English