Kolozsvár mint márka – útban a posztmodern város felé? Szociológiai tanulmány egy erdélyi város jellegének és arculatának a változásáról
Kolozsvár as Brand – Towards a Postmodern City? Sociological Study about the Change in the Character and Image of a Transylvanian City

Summary/Abstract: The authors try to describe the direction of changes taking place both in the physical and the social space of Kolozsvár, their hypothesis being that these features are the characteristics of the future postmodern Kolozsvár. The authors argue that the conscious development of a typical image of the city shows a process that aims to develop a Kolozsvár-brand that can be used for marketing purposes, and this process is shaped by global processes, by the pressures to be integrated in the global urban planning processes. The authors are sociologists, Gyöngyi Pásztor – assistant lecturer at the Babeş-Bolyai University, Faculty of Sociology, her area of research is urban sociology; e-mail: gyongyipasztor@gmail. com. László Péter – lecturer at the Babeş-Bolyai University, Faculty of Sociology, his main areas of interest are: public opinion, social problems, sociology of poverty. E-mail: peterlaci@yahoo.com.

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