Development Prospects of Niška Banja
Development Prospects of Niška Banja
Author(s): Milica Began, Vidoje StefanovićSubject(s): Geography, Regional studies, Management and complex organizations, Tourism
Published by: Српско географско друштво
Keywords: strategic management; SWOT analysis; Niška Banja; development;
Summary/Abstract: Strategic thinking is the base of every development and the favorite entries in theory and management practices. In tourist complex that has a special meaning because of the sole complexity of the phenomenon itself. In this sense, many of the methods of strategic management and tourism development in various areas in Serbia, SWOT analysis is one of the most reliable. For this, Niška Banja is a true challenge.
Journal: Гласник Српског географског друштва
- Issue Year: 93/2013
- Issue No: 3
- Page Range: 125-144
- Page Count: 20
- Language: English