OZNACZANIE PRZEDSIĘBIORCÓW DZIAŁAJĄCYCH W SPORCIE
DESIGNATION OF SPORTS’ ENTREPRENEUERS

Summary/Abstract: The increase of commercialization and professionalisation has influence on sports’ world. If sport clubs want to fight hand to hand on international area with one anoth-er, the alternative ways for this financing have to be found. It is necessary in order to possess the proper recourses on conducting sports activity. In consequence, conducting economic activity is one of the most important goals of that entrepreneurs. Sports clubs include sponsoring agreements with entrepreneurs and use their trademarks. This measures give a chance to develop their activity. The maingoal of this article is to analyse specificity of sports’ entrepreneurs’ designation. The author of this article supposes that law regulations and economic aspects have main influence on the ways of sports’ entrepreneurs’ designation

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