Usage of business plan as a tool for starting and expanding businesses in Republic of Macedonia Cover Image

Usage of business plan as a tool for starting and expanding businesses in Republic of Macedonia
Usage of business plan as a tool for starting and expanding businesses in Republic of Macedonia

Author(s): Biljana Angelova, Vladimir Petkovski
Subject(s): Economy
Published by: Економски институт - Скопје
Keywords: business plan, small and medium business owners, planning, benefits of business plan

Summary/Abstract: Today’s dynamic economic systems delegate uncertain surroundings for the business. Therefore today’s entrepreneurs and business owners tend to use planning and prediction in order to decrease the risks brought by uncertain and dynamic surroundings. In efforts to minimize the risks, entrepreneurs and business owners use a variety of tools for planning and prediction. The business plan, among others, is considered to be such a tool. According to the latest findings in the field of the business, even usage of these tools cannot thoroughly decrease the risks brought by dynamic and uncertain surroundings. However the usage of tools for planning can greatly increase the success of the business. So the business plan as a tool is still one of the most used tool for business planning worldwide. This paper concerns the topic of use of the business plan as a tool for starting or expanding the businesses in Republic of Macedonia. The goal is to determine the degree of usage of this tool for planning and determine the reasons for its degree of use. For the purpose of this paper, a research was made through the methodology of online survey. The survey was conducted in three consecutive years on the statistic specimen of 150 small and medium business owners on the territory of Republic of Macedonia. The results of the research as well as commentaries and guidelines for future are also presented in this paper, all concerning the subject that is the usage of the business plan.

  • Issue Year: 16/2014
  • Issue No: 3
  • Page Range: 29-44
  • Page Count: 16
  • Language: English