Social Influence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
Social Influence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
Author(s): Sylwia BadowskaSubject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Marii Curie-Sklodowskiej
Keywords: social influence; the elderly consumers; process of acceptance and use of technology; UTAUT;
Summary/Abstract: The aim of this article was to present the results of the original research on social influence and its impact on the elderly consumers in the acceptance and use of the technological product. To verify the objective of the research conducted among the elderly consumers at the turn of 2014–2015, the PAPI technique was employed. The results indicate the elderly people perceive the presence of social influence in the process of acceptance and use of the smartphone. However, the impact is limited in this population. This suggests that the tested elderly consumers are guided by their own convictions accepting and using technological products and/or other factors moderate this process parallelly
Journal: Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia
- Issue Year: LI/2017
- Issue No: 2
- Page Range: 29-37
- Page Count: 9
- Language: English