Advisory bodies and their role in the organizational structure of the public broadcaster Cover Image

Organy doradcze i ich rola w strukturze organizacyjnej nadawcy publicznego
Advisory bodies and their role in the organizational structure of the public broadcaster

Author(s): Marzena Barańska
Subject(s): Media studies, Public Law, Management and complex organizations
Published by: Uniwersytet Adama Mickiewicza
Keywords: television; media management; program board; advisory bodies on television;

Summary/Abstract: Governance of a media company, particularly a public broadcaster, is subject to the applicable legal solutions, the economic situation of the company, the accepted management concept of this type of organization. Also of significance is the issue of the broadcaster’s organizational structure, division of powers and the terms of reference of individual divisions. A specific characteristic of the organizational structure of public radio and television in Poland is the existence of Programme boards, as units empowered by the authorities to actively participate in the company management. Referring to the activities of the Polish Television SA, this paper discusses issues related to institutional models of public media and the mutual relationships between the governing bodies of the company. Considering the subject of the publication, special attention was paid to the roles, significance and practices utilized by the programme boards in performing their tasks.

  • Issue Year: 2017
  • Issue No: 3
  • Page Range: 75-87
  • Page Count: 13
  • Language: English