LINGUISTIC SIGN, NOMINAL SIGN: ENGLISH COMMERCIAL NAMES IN ROMANIA
LINGUISTIC SIGN, NOMINAL SIGN: ENGLISH COMMERCIAL NAMES IN ROMANIA
Author(s): Alina BugheșiuSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: commercial name;linguistic sign;proper name;semantics;semiotics;
Summary/Abstract: The present paper revisits Ferdinand de Saussure’s theory of the linguistic sign in relation to onomastics, in general, and commercial names, in particular. The aim is to highlight the extent to which the configuration and characteristics of the linguistic sign, as established by Saussure, can be applied to explain the behaviour of proper names as an arch-class of words and of trade names as one of its nonprototypical subcategories. The study pairs and interprets Saussure’s analyses with several semiotic-semantic views on onomastics, applying the theoretical aspects to examples of English trade names in the Romanian public space.
Journal: B.A.S. British and American Studies
- Issue Year: 2017
- Issue No: 23
- Page Range: 177-188
- Page Count: 12
- Language: English