Cyfrowy eksperyment gazet codziennych: konieczność czy pochopny ruch?
Digital experiment of daily newspapers: necessity or hasty misstep?

Summary/Abstract: The deep crisis suffered over the years by daily newspapers resulted largely from the fall of the financial model of the sector. A breakdown of the financing system threatened the existence of the traditional model of serious reporting viewed as a service to society. The marginalization of print newspapers, outflow of readers and advertisers and serious competition in the form of the Internet made newsmakers take up the steps for survival. The following work tries to look at the process and show and assess different ways of the newspapers' adaptation of news to the new media as well as the tactics of reaching receivers in the new reality. Starting from more traditional online portals of print newspapers which introduce paywalls and premium content reserved only for subscribers through news aggregators to tabloid news in the social media. Decreasing interest in serious information, especially among young audiences, on the one hand, and assigning the status of news to the stories from the world of celebrities and entertainment on the other, redefine the very concept of news and additionally pose a question about the level of information in society.

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