Przyszłość księgarń stacjonarnych w obliczu księgarń internetowych ze szczególnym uwzględnieniem sieci księgarń Empik w Polsce
The future of „bricks and mortar” bookstores in the face of online bookstores with particular emphasis on the Empik bookshop network in Poland

Summary/Abstract: This article presents the problem that the contemporary publishing market has to face: not only fighting for the customer with the help of the price, but also by making the offer more attractive and adapting to the needs and tastes of the contemporary reader. In addition, publishing houses fights with each other for wholesalers who decide on cooperation with retailers. And - as in the case of other services - large bookshops networks are magnates of the publishing market, deciding and manipulating the publishing offer; using their economic and marketing advantages, they influence what Poles read. For this reason, the monopolistic behavior of the Empik network may be able to mobilize its biggest rivals to fight for the publishing market and the client.

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