Scholar or Artist? Polish Interpretations of Marshall McLuhan’s Views Cover Image

Naukowiec czy artysta? Polskie interpretacje poglądów Marshalla McLuhana
Scholar or Artist? Polish Interpretations of Marshall McLuhan’s Views

Author(s): Kalina Kukiełko
Subject(s): Media studies, Cultural Anthropology / Ethnology, Culture and social structure , Theory of Communication, History and theory of sociology, Methodology and research technology, Social Theory, Sociology of Culture
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: popular culture; McLuhan; mass culture; global village; technical civilization; media studies;

Summary/Abstract: The main aim of this article is to present interpretations of Marshall McLuhan’s views made by Polish scholars and commentators. In Poland, long‐term discussion concerning McLuhan’s hypotheses has been reduced mainly to the question of their “artistic” or “scientific” character. Among Polish polemicists, the controversial Canadian has found scrupulous critics as well as ardent followers. Both were astonished by his extraordinary erudition and practically boundless areas of interests. However, there is still no certainty as regards whether we should see McLuhan’s texts as strict scientific publications or rather as a kind of attractive artistic commentary.

  • Issue Year: 37/2013
  • Issue No: 03
  • Page Range: 160-173
  • Page Count: 14
  • Language: Polish