Wołanie Sahary. Studium z produkcji i marketingu polskiego filmu egzotycznego
Sahara Calling. A Study of a Production and Marketing of a Polish Exotic Film

Summary/Abstract: The article is an assay to answer the question how activities of B.W.B record company belonging to Eugeniusz Bodo and associates were situated within the field of early sound production in Poland. The film Głos Pustyni (1932) (The Sound of the Desert) created in Algeria shall be used as an example. In the first part of the text I shall draw a context of the popularity of colonial themes and I shall characterise the aspirations of the proponent, Ferdynand Ossedowski. Next I shall discuss the following aspects of the film production process. The preproduction activities could be characterised as chaotic and the journey to Algeria was not preceded by a clear understanding of the specificity of working in the desert. Intensive promotional activities were coordinated in the press before, during and after the lm was made. They seemed like a concise trans-medial marketing strategy. The film itself including its cultural production within which it was created are an intriguing testimony of various artistic and economic strategies of Polish filmmakers of the 1920s and 1930s.

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