Rola odbiorcy we współczesnym przekazie medialnym
The role of recipient in contemporary media coverage

Summary/Abstract: The previous perception of the role of the recipient of media coverage has changed substantially in many areas. There is no doubt that the media creates reality and how the perceive sees the world around him depends in large part on the message that will reach him. The responsible role of the media imposes on them the burden of being a teacher when it comes to the process of media education when the recipient becomes a disciple. It will be ideal when he reaches the stimulus that will allow for proper psycho-emotional development, and when the broadcaster, above his own need for profit, will submit an aspect of creating proper social attitudes. The last of the issues discussed is media manipulation. This issue is not new, it has been expressed in reporting the course of the Palestinian-Israeli conflict, and today, in the era of terrorist threats it is a major problem. All these issues confront the media forward with new tasks and new roles for perceives that however continue to undergo further transformations.

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