Perception of the self-government press by the journalists circle. Controversy over the issue of periodicals by the self-government units Cover Image

Postrzeganie prasy samorządowej przez środowisko dziennikarskie. Kontrowersje wokół wydawania periodyków przez jednostki samorządu terytorialnego
Perception of the self-government press by the journalists circle. Controversy over the issue of periodicals by the self-government units

Author(s): Dariusz Krawczyk
Subject(s): Media studies, Government/Political systems
Published by: Oficyna Wydawnicza KA AFM
Keywords: self-government press; communes promotion; public relations; territorial marketing Wprowadzeni;

Summary/Abstract: The self-government press has become a permanent part of Polish media landscape. Publishing of newspapers directly by the local administration or by its order, however, meets with criticism.Their main criticism is unfair competition against private newspapers. According to some regional accounting chambers, supervising self-government units, publishing paid advertising by the self government press is the violation of public finance discipline. In the opinion of other chambers – it is the inalienable right of the press, including self-government press. Based on the surveys it can be stated that commercial media journalists mostly think that self-government press should be published. On the advisability of their publishing point out also students of journalism and communication, being aware – like the journalists – of weaknesses of self-government press, that is, e.g. the cases of overemphasizing persuasive communication or lack of professional editorial teams. Overall rating of the self-government press formulated by the journalism circle is positive– with the awareness that the press in the legal situation does not fulfill the control function to self-governments.

  • Issue Year: XVII/2017
  • Issue No: 3
  • Page Range: 55-68
  • Page Count: 14
  • Language: Polish