Znaczenie komunikacji społecznej w dobie nowych technologii na przykładzie promocji idei Budżetu Obywatelskiego Miasta Krakowa w 2015 r.
The importance of social communication in the era of new technologies on the example of the promotion of the idea of Participatory Budgeting in Cracow in 2015

Summary/Abstract: The author makes an attempt to analytically look at the communication process observed during the second edition of the Participatory Budgeting in Cracow in 2015. The subject of the study were means of communication and channels used by the Cracow City Office to contact residents,eligible to vote on the Participatory budget projects. Evaluations of the following Participatory Budgeting editions, ordered by the Office, are used, among others, as a point of reference. The author juxtaposes means of communication mentioned there and their expected effectiveness with the potential number of recipients, who could have been reached by the particular message concerning participatory budget. The article attempts to answer the question about the reasons for the low turnout during the voting on participatory budget projects in Cracow in 2015. The author tries to determine whether inadequate communication between the City council and the residents could have been one of the reasons for that situation.

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