MARKETING RESEARCH IN FILM AND TELEVISION PRODUCTION MANAGEMENT
MARKETING RESEARCH IN FILM AND TELEVISION PRODUCTION MANAGEMENT

Summary/Abstract: A lot of information needs to be collected for film and television production management. This is due to the growing role of marketing research, whose effects allow the better understanding of the processes taking place in the film and television market and translate into greater management effectiveness. The purpose of the article is to identify the methods of marketing research that apply to film and television production management, as well as relevant research areas and contexts.

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