Legal regulation of advertising in the radio broadcasting sphere Cover Image

Правовое регулирование рекламы в радиовещательной сфере
Legal regulation of advertising in the radio broadcasting sphere

Author(s): Julia Volodina
Subject(s): Law, Constitution, Jurisprudence, Media studies, Civil Law, Marketing / Advertising, Socio-Economic Research
Published by: Baltijas Starptautiskā akadēmija
Keywords: legal regulation of advertising activities; advertising on radio; special regulations of advertising legislation; alcohol advertising; medication advertising; political advertising;

Summary/Abstract: In the study a detailed analysis has been conducted of the legal framework of Latvian Republic that regulates the production and distribution of advertising of certain types of goods. The study has identified legal problems of regulating such advertising in radio broadcasting, as an important social-economic issue, and an analysis has been conducted of Latvian legal regulations, that regulate public relations closely related to this issue. As a result of the study, certain proposals are made, for introducing changes to the existing legislation, aimed at solving the problems that were identified.

  • Issue Year: 43/2016
  • Issue No: 4
  • Page Range: 52-62
  • Page Count: 11
  • Language: Russian