Wit Szostak – wizerunek akademika przeistaczającego się w literata
Wit Szostak – Transforming the Image of the Dorm in Writer

Summary/Abstract: RESEARCH OBJECTIVE: The objective of this article is to investigate the motivation of creation and evolution of the image of Wit Szostak, as the author of polar literature seeking to obtain ennoblement in the general field of literature. THE RESEARCH PROBLEM AND METHODS: basic research problem is the strategy chosen by the participant author Polish literary field in the first decades of the twenty-first century. Aimed at obtaining ennoblement change and strengthen its position in the literary field. The analysis is the correlation between subject and form of literary works, place of publication, and the author’s self-presentation. The survey uses a methodology of analysis of the literary field of Pierre Bourdieu. THE PROCESS OF ARGUMENTATION: The argument was carried out based on the analysis of comments Wit Szostak and indicated in their selection criteria literary conventions represented by his works; accompanying notes holders, interviews, reviews and iconographic materials presenting him as the author of novels of fantasy, fantastic literature and academic satire. The analysis of the content associated with the analysis used by its visual codes in order to highlight their competence as the author of the text that represents a specific literary convention. Analysis of the collected material shows three stages of creating the image of Wit Szostak closely linked to changes its position in the literary field aiming to leave the subfields of popular literature and obtain ennoblement in the general field of literature as a philosopher of creating literature. RESEARCH RESULTS: The result of the analysis is to point out is the example of the evolution of the image of Wit Szostak mechanisms create an image of the author as an element identifying it as a brand in the Polish literary field after 2000. CONCLUSIONS, INNOVATIONS AND RECOMMENDATION: Given the diversity of the conditions of the Polish literary field should take his research on the study of more than historical-process, including: operating in the subfields of economics prestige mechanisms of branding, economic pressures fields and media.

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