Implementation of Partnership Marketing Concept in Cross-Border Cooperation Programs of Bukovyna Cross-Border Area
Implementation of Partnership Marketing Concept in Cross-Border Cooperation Programs of Bukovyna Cross-Border Area
Author(s): Iryna Gavrysh, Tetyana Tatarchuk, Iryna BudnikevychSubject(s): Business Economy / Management, International relations/trade, Transformation Period (1990 - 2010), Present Times (2010 - today), Marketing / Advertising
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: territorial marketing; city marketing; situational concepts of territorial marketing; strategic concepts of territorial marketing; partnership marketing; marketing of interactions;
Summary/Abstract: It considered the composition of scientific theories of territorial marketing, which includes situational and strategic vision. It proposed definition of the partnership territorial marketing concept and described approaches to understanding the structure of the marketing-mix. It argued that establishing of good-neighborly partnership between the border areas must be based on the concept of partnership marketing. It assessed cross border cooperation as an effective mechanism for promoting cross-border region of Bukovina. The role and purpose of the policy considered to promote the Bukovina to internal and external markets. Described the goal, priorities. Participants project of joint Operational Program «Romania - Ukraine - Republic of Moldova» European Neighborhood and Partnership Instrument for 2007-2013. Outlined directions of improve the quality of project proposals in the area of cross-border cooperation through educational technology and the use of tools of territorial affiliate marketing.
Journal: Ecoforum
- Issue Year: 6/2017
- Issue No: 2
- Page Range: 0-0
- Page Count: 6
- Language: English