PR and the social media Cover Image

PR и социалните мрежи
PR and the social media

Author(s): Kristina Despotova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: social media; Web 2.0; PR 2.0; culture of participation; official media; public agenda

Summary/Abstract: The article “PR and the social media“ outlines the features of the new phenomenon Web 2.0 and how the public relations work in this new communications environment.One of the tasks of this article is to describe the changes in the basic concepts that are used in this area. The clarification of the meaning of these concepts and the way they are used will contribute to the creation of clear conclusions. The presented scientific methods are chronological review of the theoretical knowledge in the area of public relations and the development of the communication in the internet space. The prerequisites for creation of culture of participation are tracked. That is the basis of Web 2.0. In support of this statement stands the large number of social media used by millions of people every day. They share online ideas, beliefs, etc. Uniting around specific issues is a social phenomenon which has sociological, demographic and communication premises.The social media intake some of the functions of the traditional media and form part of the news of the day and the public agenda.The main purpose of this article is to display the tight connections between the PR and the communications over internet formed in the 21st century.