PERUASIVNI DISKURSNI ŽANROVI - POLITIČKE PAROLE I REKLAMNI SLOGANI
PERSUASIVE DISCOURSE TYPES - POLITICAL AND ADVERTISING SLOGANS
Author(s): Marina Katnić-BakaršićSubject(s): Language and Literature Studies, Semiotics / Semiology, Communication studies, South Slavic Languages, Marketing / Advertising
Published by: Bosansko filološko društvo
Keywords: political slogans; advertising slogans;addressee and adressor (implied and real); persuasiveness; speech act; semiotics;
Summary/Abstract: Both political protest slogans and advertising slogans can be described as persuasive discourse types. This paper investigates different models of the realization of their communicative axis (the real, implicit or ideal sender and addressee). It can be argued that code and pragmatic information in these slogans often do not match; this feature is related to the persuasive nature of these discourse genres. Semiotic investigation of the social context is crucial to a better understanding of slogans. Banners with political protest slogans can be regarded as signs (indexes or symbols) of the social and political situation.
Journal: Sarajevski filološki susreti: zbornik radova
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 167-180
- Page Count: 14
- Language: Bosnian