Технологія організації міжнародного телевізійного конкурсу естрадної пісні «Євробачення»
Technology of international television song contest «Eurovision» organization

Summary/Abstract: The purpose of the article is to study the issues of the technology of the international TV song contest «Eurovision» organization. Methodology. The research methodology is the application of general scientific and concrete-scientific approaches such as analytical – to consider fine art and culturological literature on the research topic, historical – to trace the song contest «Eurovision» steps, comparative-typological – to analyse the competition features in various European countries; structural-functional – to determine the general nature of the «Eurovision» international song contest. Scientific novelty. The scientific novelty consists in the following statements. Firstly, a comparative analysis of the competition conditions in Ukraine (in 2005 and in 2017), as well as in different countries (Sweden, Denmark, Morocco, etc.) has been carried out for the first time. Secondly, the main objectives and features of the director-production group work in organizing the Eurovision Song Contest have been studied for the first time. Conclusions. Taking into consideration the long-term and multi-stage holding of the competition and the involvement of a large number of international delegations, the main task of the competition director-production group is the audience arrangement during the contest concert and promotion (advertising) actions (the opening, press conferences, flash mobs, dating evenings («Euroclub»), fan zones and parades). This feature dictates the specific requirements for the venue choice, tent city organization, facilities for the competition management and the public view of the contest final television live broadcast, dressing rooms, scenery, dry cleaners, baggage compartments, and even the preparation of the competition city hotel complex. It also requires a large number of professionals from different industrial sectors, the organizational group action coordination with the leadership of the city state administration of the competition, security services, information policy and mass media.

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