Longform text ako nový žurnalistický žáner
Longform Text as a New Journalistic Genre

Summary/Abstract: The paper is grounded in a wide research of new journalistic genres in current weeklies. Examining a sample of 102 copies of four Slovak weeklies (Týždeň, Plus 7 dní, Život, Slovenka) the author defined new genres in three groups: longform texts, shortform texts, and lifestyle. The first one includes seven genres: hard longform text, soft longform text, analysis, investigative text, popular-scientific text, story and profile. The longform texts (hard and soft) are then discussed in detail: working with five genre criteria (topic, function, form, composition, language) and presenting its characteristics (in hard longform text: confident analysis and courageous conclusions, respectability, competency, expertness, use of example, story, experience, tools of a report; in soft longform text: editorial own investigation, presence of author´s opinion, emotiveness, expressivity, use of joke, story, example, narration). Both the genres exist also in a reduced form of some “magazine article” with less journalistic mastership. Examining these genres the author comes to conclusions about the conjunctive trends in journalistic genres (and their hybridization), “the continuum of seriousness and tabloidness” and the tendencies to subjectivity in journalistic texts.

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