Žiūros Antropologija: Apie Kasdienybę Ir Ekranų Kultūrą
The Anthropology of Seeing: about Everyday Life and Screen Culture

Summary/Abstract: The anthropology of seeing is discussed in the article which focuses on the interdisciplinary approach in the studies of visual culture. The works of French researchers (Alain Mons, Alain Gauthier, Marc Augé and Règis Debray) are considered and visual communication of television is analyzed by the author. The anthropological point of view pays attention to the perception of visual image and reveals how audio-visual communication acts on the regard and the practice of looking. The article discusses the practices of looking and the effects of television, the specificity of moving images and the changes of regard in contemporary society and culture. The visual communication of television as an everyday life ritual practice proposes to the society an actuality and infuses it with the “real effects”. The informative image causes changes in perception, regard, mental life and artistic life. It also stimulates discussions about visual identity.

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