Cyfrowa abstynencja a skuteczna komunikacja marketingowa
Digital Abstinence and Effective Marketing Communications

Summary/Abstract: The aim of the article is pointing out digital abstinence as the contemporary market trend, which determines methods and tools in the communication of the organization with market environment. The research approach based on preliminary research of the writing andInternet sources was applied in the article. An overall description of digital abstinence showing the specificity and market implication was included. The case study of effective advertising campaigns illustrating this problem was portrayed in the article.

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