DEVELOPMENT OF TOURIST PRODUCT ON THE FARMS  – CASE STUDY Cover Image

DEVELOPMENT OF TOURIST PRODUCT ON THE FARMS – CASE STUDY
DEVELOPMENT OF TOURIST PRODUCT ON THE FARMS – CASE STUDY

Author(s): Nevena Ćurčić, Nataša Pavlović
Subject(s): Agriculture, Human Geography, Tourism
Published by: Географски институт »Јован Цвијић« САНУ
Keywords: farms; tourist product; selective tourism; Bečej

Summary/Abstract: In marketing terms, rural tourism becomes significantly more important segment of the Serbian tourist offer. This kind of tourism has been developing in Vojvodina even on farms, as a specific form of traditional agricultural holding. This paper deals with the farms in the region of Bečej, development of farming tourism up to now, as well as the analysis of the standpoint of farmers, both those with and without experience in doing profitable business this way. Questionnaire was used as an instrument in this research and the results collected are aimed at the development of selective tourist offer with the specific packages to be offered, and the development on a viable tourism foundation taken into consideration.

  • Issue Year: 61/2011
  • Issue No: 2
  • Page Range: 129-145
  • Page Count: 17
  • Language: English