Особености на етническото съзнание на подрастващото поколение българи от Република Молдова
Specific Traits of the Ethnic Consciousness of Young Bulgarians in Moldova

Summary/Abstract: The article presents the results of a multifaceted associative experiment. It also reflects on some of the peculiarities of the ethnic consciousness young Bulgarians in Moldova. The collected data have revealed differences between urban and rural respondents’ perceptions of certain features, which are perceived astypically Bulgarian. Light has also been shed on such respondents’ auto- and hetero stereotypes as well as on differences in their perceptions of the hierarchy of values reflected in Bulgarian literature. Alongside with adefinitely positive auto-stereotype and its obvious similarity to representations of “Bulgarianness”, there seems to be a lack of qualitative and quantitative nuances. Also, reactions to the provided stimuli have showna major predominance of associations with Russian cultural and literary images. However, regardless of theabove-mentioned differences, young Bulgarians in Moldova base their outlook on key Bulgarian cultural “imagemes” through which they conceptualize and define Bulgarian ethnic values.

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