RESTRUCTURING COMPANIES UNDER CRISIS A REAL CASE STUDY
RESTRUCTURING COMPANIES UNDER CRISIS A REAL CASE STUDY

Summary/Abstract: Nobody is planning to fail, but many companies are failing because of lackof planning. Real business experience showed during the years that crisis can beprevented, avoided or limited. If detected in time, the risks associated with thecrisis can be mitigated and the effects can be diminished, with the condition thatthe actions required are done fast, in a sharp and accurate manner.When it comes, a crisis brings intense level of pressure and under theseconditions there is no time or room for mistakes. Delays, losing focus and lackof planning will bring a company one step away from failure.The right way to deal with crisis, if required measures are not done intime, is to minimize the losses and reposition in the best way possible.Analyzing the success stories of some of the biggest and strongestcompanies in the world, led to an important conclusion: the majority of thesecompanies were in the situation to face huge crises that threatened their abilityto survive in certain moments on their way to success.With the right planning and by setting a proper organizational structure,the negative aspects of the crisis can be turned into benefits and opportunitiesfor the company.The most critical challenge for management is to assess the level ofexposure to risk of the company and identify the key points to focus on in orderto overcome the crisis and create value.In order to set up a strong plan in dealing with crisis, a businessorganization needs reliable, efficient and effective tools and this is what thisarticle is all about.

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