Elitinė Ir Masinė Kultūra Medijų Sąlygomis
Elite and Mass Culture Under the Conditions of Media

Summary/Abstract: The paper deals with the relationship of elite and mass culture. The theses have been developed as follows. 1. Elite and mass culture nourish each other; it is impossible to speak about the mass culture as an antipode of the elite culture without the latter. 2. Although the character of consuming is a feature of mass culture, it does not say anything about the difference of mass culture from elite culture. 3. The demand of a piece of art is relative, it depends both on the activity of an artist and on aesthetical environment. 4. Mass- and elite character can change their roles; beside this, they are the criteria of each other; the changeover of their roles is a necessary aspect of cultural dynamism. 5. First of all, the elite culture shows a way and the tendencies for art and for culture in general. 6. The mass culture is a phenomenon of the new media that produces the products. 7. The elite culture has been ghettoized and spreads in limited portions. 8. The destruction of the steady media channel and the search for new ones should be connected with elite activity.

• Details
• Contents