Je li moguća filmska pragmatika?
Is »Film Pragmatics« Possible?

Summary/Abstract: It seems quite natural to speak of the ’pragmatics of language’, since language is used in social encounters. It is not so with film. A movie typically does not mediate an encounter between people; it is not articulated during encounter. Typically, film permits just a relationship between the viewer and the projected film. Moreover, the film is typically made in such a manner, as not to be dependent on particular situation of its presentation, i.e. it is not planned to be structurally sensitive to the particular situation of its presentation. Consequently, there is a motivated suspicion whether we talk about film pragmatics in the same sense as we speak about conversational pragmatics? The paper offers analysis of some implications and features of narrative film discourse that support the affirmative answer to the dilemma. It particularly indicates the presence of politeness norms in narrative construction, the norms connected with pragmatic relevance principles that are implied by the classical film narrative. But, two types of politeness norms are distinguished: one pertaining to the main course of discourse (presentation of the course of life scenes – a story), and the other pertaining to the methodological guidance through the complex structure of the discourse – metadiscoursive signals. Use of so called ’punctuation marks’ in writing and in film has specifically such metadiscoursive, regulative function in polite enabling the viewer to navigate through the structure of written verbal or filmic discourse.

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