Humanitarne akcije u fokusu narativa: tržište empatije i interesa
Humanitarianism Within the Market of Empathy and Interests: The Focus of Stories and Storytelling

Summary/Abstract: Stories of humanitarian actions represent a specific media, and oral storytelling discourse and an instrument for the shaping of social, political and economic mirror both in the private and the public sphere. Heartbreaking stories and sensational news items about poor, ill and endangered people, translated into appeals and philanthropic actions, from their dramatic everyday lives come out into the markets of interests, competition/campaigns, performative-spectacular events and propagandas. The examples and analysis indicate the ways in which the deconstruction of narratives about humanitarian actions within the framework of multiplying communications can be approached.

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