Cross-cultural Exploration of Consumers’ Beliefs and Behavioral
Intentions towards QR Codes in Marketing: An Experimental Study
in India and USA
Cross-cultural Exploration of Consumers’ Beliefs and Behavioral
Intentions towards QR Codes in Marketing: An Experimental Study
in India and USA
Author(s): Hemant BamoriyaSubject(s): Economy
Published by: Editura Universitară Danubius
Keywords: India; Intentions; Mobile Marketing; USA; QR Codes
Journal: Acta Universitatis Danubius. Œconomica
- Issue Year: 10/2014
- Issue No: 4
- Page Range: 61-81
- Page Count: 21
- Language: English
