Sales Coverage and Innovative Activity of SMEs in Western Pomerania Cover Image

Zasięg sprzedaży a aktywność innowacyjna sektora MSP w województwie zachodniopomorskim
Sales Coverage and Innovative Activity of SMEs in Western Pomerania

Author(s): Arkadiusz Świadek, Barbara Czerniachowicz
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovation; sales coverage; the SME sector; region

Summary/Abstract: The aim of this article is to present the results of the research conducted by the authorsthat focus on the search for the impact of sales coverage of small and micro-enterprises, asrepresentatives of the SME sector, upon the innovative activity within the West Pomeranianregional innovation system. The indirect object of this research is to indicate the boundaryconditions in the model structure of the regional network of innovation. The research focusedon 544 small and micro entities from the Western Pomerania that responded to a questionnaire.This research has used logit modelling (probability theory), for it is an effective researchtool for many statistic data with the dependent variable of a qualitative nature. Theresults confirmed the relationship between sales coverage in small and micro-entities, andtheir innovation activities in Polish regions such as the Western Pomerania.

  • Issue Year: 2015
  • Issue No: 116
  • Page Range: 332-341
  • Page Count: 10
  • Language: Polish