STRATEGIJE INTEGRISANIH MARKETING KOMUNIKACIJA U ORGANIZACIJI
STRATEGIES OF INTEGRATED MARKETING COMMUNICATIONS IN THE ORGANIZATION
Author(s): Azra Ćatović, Elma Elfić-Zukorlić, Maida MušovićSubject(s): Economy, Marketing / Advertising
Published by: Интернационални Универзитет у Новом Пазару
Keywords: strategy of integrated marketing communications; life-cycle of a product; target groups; status of an organisation on the market;
Summary/Abstract: To be successfully implemented, integrated marketing communications must be strategically focused, what indicates their direct connection with the strategic management of the organization. The rule is that the strategy of an integrated marketing communication to directly bind to the appropriate marketing strategy, with which the functional sense are indivisible conceptual and content symbiosis.
Journal: Ekonomski izazovi
- Issue Year: 2015
- Issue No: 08
- Page Range: 46-56
- Page Count: 11
- Language: Bosnian