Metody badań nowych produktów w pierwszych etapach cyklu innowacyjnego
Methods of Surveying New Products at Early Stages of the Innovative Cycle
Author(s): Stanisław KaczmarczykSubject(s): Business Economy / Management, Methodology and research technology, Policy, planning, forecast and speculation, EU-Accession / EU-DEvelopment, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: marketing research; innovative cycle; planning and conceptual phase; new product survey methods;
Summary/Abstract: Product innovations are one of the main groups of measures within the framework of one of basic elements of marketing, which is product formation (product management). However, those innovations are not sufficiently implemented at Polish enterprises, what puts them in the end of rankings in this area in the European Union countries and, at the same time, significantly decreases their competitiveness. An aim of the article is to arrange the methods of surveying a new product at the first two stages of the innovative cycle. The theme contained in the title is a part of the scope of marketing research. The conceptual nature of the article affects the used methodological approach within which there will be applied the methods of classification, systematisation as well as the systems approach.
Journal: Handel Wewnętrzny
- Issue Year: 353/2014
- Issue No: 6
- Page Range: 37-48
- Page Count: 12
- Language: Polish